Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.

Moderate drinking can help prevent heart disease, according to a new report in the British Medical Journal. The report, which is a review of research published over 30 years, said individuals who drink alcohol in moderation are less likely to develop heart disease compared to non-drinkers.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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