While trading conditions in key markets are far from ideal, leading liqueur brands are stepping up their focus on travel retail, as Joe Bates reports

US: Southern Comfort has launched a new ad campaign.  “Whatever’s Comfortable,” has launched digitally via Southern Comfort’s online communities on Facebook and YouTube. 

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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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