Russia: Diageo to launch Smirnov Titul
14 March, 2011
Diageo has announced the launch of super premium vodka Smirnov Titul to the Russian market.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
