The Ultimat purchase
Published:  27 August, 2008

US-owned Ultimat vodka is aiming for growth in global markets after the worldwide distribution rights were bought by Las Vegas-based tequila producer Patron Spirits.

Patron paid an undisclosed sum for the rights from New York-based Adamba Imports International and said it would immediately offer the Ultimat brand portfolio to its distribution partners in 60 overseas markets.

Ed Brown, president and chief executive of Patron, said: "Ultimat is still very much in its infancy and we see tremendous potential to increase awareness and build this brand across the globe."

Ulitmat was launched five years ago and is growing at around 20 per cent annually, according to Adamba president A dam Bak.

"In that short time we've seen remarkable gains," he said, "and are forecasting to continue this climb."

Ulitmat is triple distilled and bottled in Poland and is claim ed to be the only vodka on the market that combines potato, wheat and rye in the recipe.

The range includes black cherry and chocolate-vanilla flavours, with retail prices in the region of $50.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.