Heineken mini kegs are sold in the off trade predominantly throughout the Summer period in 5L format at around £15. “Shaking up formats and offering something different is an excellent way to attract new shoppers to the category and to keep current shoppers engaged,” said Lancaster. “As identified in Heineken’s biggest ever piece of category research, The Greenpaper, sports and seasons are a key opportunity…

Available in 6x330ml cans online and in store, the new format has been launched in response to Chapel Down brewery data indicating the growing trend in canned beer and cider. Josh Donaghay-Spire, Chapel Down head winemaker, said “Curious Apple is a fantastic clean, modern, all-occasion cider made only from hand-picked Kentish apples, with no added concentrates or water. “It is…

The data shows that production volume for the craft segment increased five percent during the first half of 2018. “While more mature, the market continues to show demand for small and independent craft brewers,” said Bart Watson, chief economist, Brewers Association.  “There are certainly industry headwinds, but this stabilised growth rate is reflective of the market realities that exist for brewers today.” As of June…

The Italian beer launched in the UK more than a decade ago and it has since gone on to become one of the UK’s most reputable premium beers. Daniel Grass, global brand director, Peroni Nastro Azzurro said: “When we launched Peroni Nastro Azzurro in the UK 13 years ago it brought a real category-breaking proposition at the time, however like any great brand it is…

The Dutch brewer will pay HK$24.4bn for a 40% stake in the parent of China Resources Beer Holdings Co, maker of the country’s best-selling Snow brand.  The move gives Heineken a local foothold and distribution network in a market…

Stella Artois Gluten Free has been certified by Coeliac UK and will be placed outside traditional supermarket alcohol aisles in a 4 x 330ml bottle format, before being rolled out wider in the autumn. Alexis Berger, marketing director for Stella Artois Europe said: “Consumers will enjoy more options as the UK’s number one selling alcohol brand will be available in a delicious, gluten-free variant. Customers…

The label of Pontino’s “Sons of Shiva” American IPA carries an image of Hindu deity Ganesh holding a bottle in one hand.    Hindu statesman Rajan Zed said that inappropriate usage of Hindu deities or concepts or symbols for…