The agreement covers nationwide distribution and brand activation rights for the Galipette Cidre range, which is a pure juice French-style cider.
The agreement covers nationwide distribution and brand activation rights for the Galipette Cidre range, which is a pure juice French-style cider.
The deal was completed on 17 June and includes the Black Wolf bottling facilities and both breweries will operate as normal under the new ownership. Kenny Webster, managing director of Isle of Skye Brewing Company, said: “The purchase of Black Wolf Brewery from our friends at VC2 brands is a hugely positive move for both businesses. “For Skye Brewing…
Five years after launching in Glasgow’s East End, the brewery has revealed a new unified identity across its products and venue branding. The new product offering sees the core and Studio ranges combine to include five of its most successful beers to date; Gladeye IPA (5.2% ABV), Bearface Lager (4.4% ABV), Disco Forklift Truck (5.1%ABV) and Orinoco (6% ABV).
Vasari is a leading frontier and emerging markets alcoholic beverage investor and RMB, a leading pan-African investment bank, acted as sole mandated lead arranger and funder for the latest deal. Led by Vivian Imerman, Vasari has more than…
The idea was to use something which usually separates people, to bring them together and the brand is putting a lot of focus on its UK pub presence. Amstel brand director Nic Casby told Drinks International that he…
Available in the on-trade in Scotland from June and available in England and Wales from July, Magners Rosé has been introduced on the back of the consumer appeal for pink gin, rosé wine and rosé cider in other parts of the world. Magners Rosé uses Dabinett among other apple varieties and is described by the brand as “semi-sweet”, coming in 330ml…
This full range now includes Sagres, Ichnusa, Dos Equis and Krušovice as well as King Fisher. John Price, head of marketing, said: “Following strong growth of our flagship brand, Kingfisher, we decided to spread our wings and bring…
Entitled ‘Bridges on Bridges’, the advert sees a giant form of the actor literally becoming a human bridge, with his arms connecting both sides of a canal for the people of Amsterdam to come together. The new advert will form part of a £7m campaign running from May to August 2019 across TV, cinema, video on demand and digital channels, and is estimated to reach…