Working closely with Majestic’s expert in-store staff, Lucky Saint founder Luke Boase will host a series of tasting and training sessions across six regions via Zoom. “Launching into Majestic is a huge moment for us; the staff’s expertise and passion will be vital to delivering Lucky Saint’s story to customers across the UK,” said Boase. “With Sober…

The new brewery will see up to 150 jobs created in the north London area and Beaverworld will allow the brewery to deliver 90,000,000 pints yearly, 10 times more than previously possibly. The expansion comes after Heineken purchased a minority stake in Beavertown Brewery in 2018, with £40m going to fund the new brewery. Beaverworld includes space…

Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown. The Italian brewer’s Walk With Us campaign features TV, online and social media advertising. The ad takes place in a traditional Italian piazza and focuses on friends walking to a bar and enjoying a beer together. “Sometimes we don’t appreciate the…

All NHS workers will be able to claim a free six pack of Camden Heroes Lager by signing up to the Camden Web Shop, using their NHS email address and entering the code ‘HEROESFORHEROES’ at checkout. The Camden Heroes Lager is available to purchase online and 20,000 cans have been donated directly to frontline staff…

The report also says that US off trade sales witnessed a surge of 55% at the end of March as consumers continued to stockpile ahead of a nationwide lockdown from the virus. The reported stated: “Corona brands have seen a spike with sales volumes up 28.8%. Across social media, consumers highlight Corona brand purchases as a tongue-in-cheek response to the…

Turner who is currently trading director with Heineken UK, will join St Austell Brewery to lead the company’s own beer and wholesale drinks business. Kevin Georgel, Chief Executive said: “I am delighted that Andy will be joining St Austell Brewery. With almost 20 years’ experience and success gained within Heineken UK, he brings the ideal experience, talents and personality to compliment the skills of the…

The Dutch brand has taken the top spot in 2020 and, together with Asahi, overtaken Peroni. Heineken continues to invest in marketing its brand globally – most recently as the o cial sponsor of the Rugby World Cup in Japan. Peroni has narrowed in on bartenders through sponsorship of the Class Bar Awards, Tales of the Cocktail and London Cocktail Week. Meanwhile, Asahi has a growing team of brand ambassadors…