Taking place in the heart of Brooklyn, this premier trade event brings together thousands of bar and beverage professionals—from bartenders, mixologists, and bar owners to distributors, importers, and leading spirits brands—for an immersive, high-energy experience designed to inspire innovation and drive business growth. Over the course of two dynamic days, attendees gain access to a thoughtfully curated show floor featuring hundreds of top-tier exhibitors…

For venues looking to drive footfall and increase dwell time, the sunset window has become one of the most commercially valuable opportunities on the clock. Passoã, the world’s No.1 passion fruit liqueur, is placing itself firmly at the centre of this growing occasion with its global Taste the Sunset campaign, launched to celebrate the brand’s 40th anniversary. Recent market data highlights the scale of…

With more people seeking to moderate their alcohol intake, and operators looking for ways to enhance their drink menus, the role of premium soft drinks and mixers has never been more important. While the total soft drinks category has returned to slight value growth of +0.6%, it is the premium segment that is accelerating at +4.7%, reflecting consumer demand for great-tasting, high-quality soft drinks…

This growth is particularly notable in large venues and bars, where tequila sales have surged by up to 26.6% [1]. The appeal lies in tequila’s versatility. It’s no longer confined to shots; patrons are sipping it neat, enjoying it over ice, or experimenting with it in cocktails. Classics like the Margarita, which is still widely considered the UK’s number one cocktail, and the Paloma remain firm…

Innovation and Exhibitor Highlights BCB Brooklyn 2025 will spotlight a growing trend in no and low-alcohol products, featuring dedicated exhibitor space and two exclusive education sessions for brands on June 9 covering brand building and regulatory guidance. International pavilions from countries like Italy, Japan, and Austria will showcase global craftsmanship alongside exciting product launches. Curated Education and Industry Storytelling Led by Head of Education…

With nearly two centuries of history, this family-run Italian company stands as a beacon of innovation and tradition, capturing the imagination of bartenders, mixologists, and spirits enthusiasts globally. In 2024, Branca’s unwavering commitment to excellence was celebrated on the international stage, with accolades spanning four renowned competitions. These achievements not only honor the company’s artisanal heritage but also showcase its ability to resonate with…

Esteemed for its smooth, complex flavor profile and legendary Italian origins, Antica Formula is more than just a vermouth—it’s the ultimate choice for those who want to bring the highest quality to their drinks, transforming cocktails into masterpieces of balance, depth, and sophistication. Crafted to elevate: the legacy of Italian quality Each bottle of Antica Formula represents a journey through centuries of Italian craftsmanship.