The Irish brewer has also laid out ambitions for 70% of the fleet to be zero-emission by the end of 2025, and 100% by the end of the decade. “We’re really pleased to announce that we will be introducing the first zero-emission vehicles into our Quality fleet from this summer,” said Barry O’ Sullivan, managing director of Diageo Ireland. “We are committed to reducing our…

The Guinness Microdraught launched earlier this year for pubs, restaurants and bars, and uses a specific Microdraught can to perform the classic two-part pour. “After two years in development we are incredibly excited to bring our Guinness Microdraught technology to homes this Christmas, marking a milestone moment of continued innovation for the brand,” said Neil Shah, head of Guinness GB. “Guinness Microdraught enables people to…

The work is part of a partnership with Mental Health First Aid England which aims to train one in 10 people in mental health first aid skills, with the brand also making suicide prevention charity Campaign Against Living Miserably its official charity for 2022. In a sign of its commitment, Lucky Saint has hired Harry Corin as its mental health champion,…

The brewing side of the Innis & Gunn business accounted for 97% of the group’s £21.3m turnover, equating for a 12% decline on the previous year. The UK off-trade was +28% year-on-year and its e-commerce sales grew +1,286% over the same period. In its key export market of Canada, there was a swing of 19% from 2019, with the brand holding…

Eico uses water from a combination of springs and glacier melt from the mountains near the Arctic north coast of Iceland while the hops are sourced from the Hallertau region of Bavaria in southern Germany. “You cannot replicate the unique Icelandic water which is over 90% of Eicó beer. The aim is celebrate the best ingredients not substitute them.

The cans will be available to purchase in 12, 24 and 48 packs from the Lucky Saint website starting from £25 for a 12-pack and will also be available in listed UK supermarkets from November. “Since our launch in 2018, the alcohol-free category has grown phenomenally,” said Luke Boase, founder of Lucky Saint. “We wanted to make sure we met consumer…

Edelweiss is a Hefeweizen-style beer brewed with a traditional Austrian recipe using barley and soft wheat, as well as alpine plants. “Following a successful pilot launch in Korea, Edelweiss continues its ascent with a roll out in Asia-Pacific, including China, Singapore and Malaysia, also launching in Russia and Denmark,” said Malgorzata Lubelska, senior director global international brands at Heineken. “We are…