With impressive growth over the last two years and currently on track for revenue of £1m in 2019, the brewery has targeted the low and no-alcohol beer industry.  Big Drop has seen a 775% sales growth in the…

Anderson joins Curious Brewery from AB-Inbev where he worked on some of the world’s biggest beer brands for more than a decade.     As well as beer production, Anderson will also oversee the development of the new Curious Brewery…

In 2017 Estrella signed a three-year deal with The Luna Cinema to be the sole beer sponsor at all of its screenings, which this year accumulated to 180 throughout the UK. “We think that our partnership with Luna is a fantastic way for us to tap into the mid 20-30s market for both males and females because not only do they like experiences but good…

With the brewery’s new bottling line in place Hadingham will be focusing on sales strategy and new product development as the brand looks to expand into new markets and categories. “My background is in brand development, sales and team development and I intend to use my expertise to make St Peter’s Brewery one of the major players in brewing and build on the excellent success…

Using the review ratings from ratebeer.com, London-based agency isobel created billboards and newspaper advertisements to highlight the unpopularity of other brands while using straplines such as “Wassup Bud?” and “Good Call, Fosters?”. Brewdog co-founder James Watt was involved in a Twitter spat with Good Beer Hunting editor Matthew Curtis after the advertisement campaign was launched. Curtis Tweeted: “Slagging off other brands while using favourable data…

Over the past five years, the number of small UK breweries has risen by 64%, creating an overcrowded marketplace. This rise has been in part due to tax breaks introduced in 2002, but also due to the popularity of ‘craft’ beer produced by independent breweries. David Pattison, senior analyst at financial intelligence provider Plimsoll Publishing, said, “The arrival of such a large number of small…

Brewdog claims its off-trade investment, bar openings and the acquisition of Draft House have all contributed to its UK retail sales growth of 83%. Brewdog cofounder James Watt said: “We’re at one of the most exciting and pivotal…