Heineken has said that the investment will allow Beavertown to build a new 450,000hl brewery and visitor centre in London. “We love what they’re doing and are excited to be able to help them do more,” Heineken said in a statement. “Our minority investment means they can make their dream of Beaverworld a reality.” The Dutch brewing conglomerate has previously acquired Brixton Brewery and Lagunitas…

Founded 240 years ago in Dorset and owned by Hall & Woodhouse, Badger Beer is stocked in all major UK supermarkets and has a rising popularity in China, US and Canada. Gwendolin Ridsdale, head of beer marketing at Hall & Woodhouse, said: “This is the most significant rebrand in the history of Badger and although we have reduced the number of beers we offer, the…

According to the financial report, revenue per hl grew by 4.9%, driven by revenue management initiatives and premium brand performance. Jason Warner, president North Europe, AB InBev said: “Our UK business has had a strong start to the year,…

AB InBev NV’s earnings growth of 6.6% surpassed analyst estimates, buoyed by the performance of some brands in new markets, such as Bud Light’s debut in the UK.  The earlier timing of the Chinese Lunar New Year also…

Still produced at Wellpark Brewery using 100% Scottish barley, Herkules hops and fresh highland water from Loch Katrine, Tennent’s has consistently been Scotland’s top-selling beer since it was first brewed, more than 130 years ago. Rhona Fyfe, brand…

The nationwide campaign uses six ‘Camden characters’, created and animated by illustrator Stevie Gee, to engage the British audience with its lager. Jasper Cuppaidge, founder of Camden Town Brewery, said: “When developing the campaign, we spoke to consumers and noticed a real lack of passion for lager. People are still drinking it in their millions but the excitement had gone. “So we decided to heavily…

The Greenpaper is the largest piece of category research ever undertaken by Heineken and is the results of more than 100 pieces of qualitative and quantitative research. This research has revealed six growth drivers, which offers solutions to…