The brewer is introducing a new beer in the US called Michelob Ultra Pure Gold that’s made with organic grains and approved by the Sustainable Forestry Initiative. The idea is to capitalise on the popularity of organic food and beverages – and win over people who might turn up their noses at big beer brands. “We see this as an opportunity to keep leading the way in innovation in light beer…

Event organisers, Greg Wells and Dan Sylvester have increased the size of the festival for 2018, both in footprint and capacity. The brewers will be offering more than 300 beers to an audience of more than 3,000 people. The event will also have DJ sets from recognized artists and bands including Two Door Cinema Club alongside local street food organised in partnership with Pitt Street Market. Event co-founder…

SIBA members and a panel of experts will be discussing the issues around offensive marketing and the best way to develop the code with an industry discussion called “Marketing beer responsibly – Sexism, discrimination and branding in the beer industry” at this year’s BeerX conference. SIBA have stated there is ‘no place in the beer industry for sexist or offensive marketing’, with staff…

The 22-room hotel will feature beer taps in the rooms, a built-in shower beer fridge, and the rooms will overlook the brewery itself. “The Doghouse is our gift to passionate craft beer fans making the pilgrimage to our brewery in Aberdeenshire,” said Brewdog cofounder, James Watt. “The idea of opening a beer hotel has always been high on our agenda, and now we are finally…

The brewery, which is entering the canning category for the first time, intends to export more 100,000 cans of English Ale to Canada over the next year. Working with the Liquor Control Board of Ontario (LCBO), the first cans will be shipped out in March and sold through their retail and distribution network in the province. “The LCBO is one of the world’s largest purchasers…

BrewDog Elvis Juice, a grapefruit-infused IPA which launched in 2015, was hit with a lawsuit from the estate of rock legend Elvis Presley, alleging the beer infringed on its trademark and requested BrewDog to change the name. In reaction, BrewDog’s co-founders James Watt and Martin Dickie changed their first names to Elvis by deed poll in 2016 to demonstrate the lack of exclusivity of the…

Construction of the 50hl brewing facility and 3,000 sqm canning line is due to start in the second half of 2018 with beer production starting in early 2019. The site, which will also include a restaurant, taproom and visitor centre, is expected to generate 150 jobs over the next five years. BrewDog announced in July of last year that it had narrowed its search for an…