The brand, which recently opened its second brewery in Columbus, US, announced plans to expand into Australia at its AGM in April and has appointed Zarah Prior as ‘Top Dog’ for Australia. Having worked for Brewdog in the brewery’s Aberdeenshire HQ between 2011 and 2016, Prior re-joined the company this month with the mandate to identify potential locations for the company’s third international brewery. “We can’t…

The company ships a collection of local craft beers from a different country in Europe once a month (Estonia this time around) to its paying subscribers throughout the UK. Co-founder Fraser Doherty spoke to DI about the history of the company and the successes and issues facing Beer52. “My business partner James Brown came up with the idea when he was driving his motorcycle through…

Japanese beer was ranked first with a 21.5% share in 2016, followed by German beer at 19.9% and then Belgium with 11.3%. Chinese beer accounted for 7.1% of the total imported product, while US beer did not feature in the list. According to The Korea Herald, the popularity of imported beer has been ‘soaring’, accounting for 51.1% of it’s total beer sales this year.

In 2015, the brewers launched a grapefruit-infused IPA called’ Elvis Juice’, which representatives of ‘The King’ demanded they renamed. The trial came to a close last week and the ruling means that BrewDog will have to change the name of its beer or apply to the Elvis Presley estate for official permission to reuse it. Hearing officer Oliver Morris said in a statement: “On the basis…

Robinson will be responsible for establishing the BrewDog brand, sales strategy, operational growth, and developing its US bar division. The brand is also set to release its first US-brewed beers to on and off-trade markets from 10 July and has plans to open two more bars in Columbus in 2017. Robinson said: “Our biggest priority right now is getting our beer into people’s hands. Luckily,…

The London Fields Brewery will operate as an independent business within the joint venture between Carlsberg and Brooklyn Brewery and its beer range will become part of the Danish brewer’s core portfolio in the UK. “We’re thrilled to add London Fields Brewery to our growing portfolio of great quality craft and specialty beers,” said Julian Momen, Carlsberg UK CEO. “Our customers, and specifically those in…

The new branding design features Hoegaarden’s trademark ingredients (wheat, orange peel and coriander seed) in botanical illustrations, aiming to bring a more modern take on the brand’s heritage. “We are thrilled at long last to introduce the brand new Hoegaarden branding to the UK, just in time for summer,” said Harris Damashek, global brand director of Hoegaarden. “Our new ‘clothes’ perfectly reflect our refreshing and…