Sparetap claims to be five times cheaper for breweries to deliver its product than wholesalers, which will allow bar and restaurant managers to stock premium beer at better prices. Founder, Dom Thorpe, created Sparetap after quitting his role as a brewery manager in response to ‘frustrated restaurants’ who failed to buy successfully from wholesalers. Thorpe said: “The big vision for Sparetap is to create choice…

The recruitment is a reaction to 50% sales growth, an injection of equity investment and a stated objective to double turnover by 2020. Crawford Sinclair, Innis & Gunn’s director of sales, said: “We had an incredibly exciting, and undoubtedly transformational 2016 in the business, and our investment in our sales team is a significant step to build on this momentum in the trade and give…

The new range is initially available in 14 markets globally for both on and off-trade in cans, bottles and draft and will be advertised at Formula 1 racing events. Gianluca Di Tondo, senior director at Heineken, said: “As pioneering brewers, we are committed to introducing new and innovative products to meet consumer needs. “The zero alcohol segment in Europe and Russia grew with a 5%…

Poppies Pale Ale has been created by The Five Points Brewing Company and Poppies Fish & Chips, both based in London, to be served alongside one of the UK’s most popular meals. Ural Hassan, owner of Poppies Fish & Chips, said: “We’ve had great fun collaborating with The Five Points team on Poppies Pale Ale. It’s an excellent brew with a nod to our east…

Up to 10% of ASDA’s existing beer space will be dedicated to craft beer and will replace larger brands from May 24 onwards. As well as adding craft beer to new markets, Asda has also appointed Hywel Evans as ale and craft beer buyer to focus on this ever-growing category. Evans said: “With the craft beer movement gaining speed, we hope these changes will…

The total volume of beer sold has declined by 0.5% globally, however the brewing giants made up for this loss with significant growth in China, Brazil and Mexico. The report stated: “Our global brands continued to show solid growth, with the combined portfolio growing revenue by over 12%. “Budweiser continued to perform well, supported by a powerful Chinese New Year campaign, as well as Super…

The Dutch beer giants recently purchased the remaining 50% stake in Lagunitas Brewing while simultaneously employing the founder of the Californian company. Magee said on Tumblr: “Some who don’t fully understand it all may say it is selling out. Truth is that we did then, and are now ‘buying in’. “Money has value and equity has value too. I am using Lagunitas’ equity to buy…