Grant's undergoes full rebrand

06 July, 2018

Grant’s Scotch whisky has announced a global brand relaunch, including the renaming of its signature blend to Grant’s Triple Wood.

Launching from July 2018, Grant’s Triple Wood aims to further communicate the whisky making process which makes Grant’s internationally recognised.

“The triple wood process is at the very heart of what we create here at Grant’s. As a result of ageing our whiskies in three different casks our triple wood is distinctive to taste, with a balance of qualities drawn from the character of the wood. I love the complexity of spice, smooth vanilla and the sweet edge gathered from that combination of three casks,” said Brian Kinsman, Master Blender.

Grant’s, owned by William Grant & Sons, also uses the triple wood process for its Grant’s Triple Wood Smoky and the two other expressions within the range; Grant's Rum Cask Finish and Grant's 8 Year Old Sherry Cask Finish have also undegone a rebrand.

“While other blended whiskies are declining, Grant’s continues to go from strength to strength, leapfrogging others to become the world’s number three Scotch whisky,” said. Philip Gladman, Grant’s chief marketing officer.

“As the whisky that holds the family name, we have big ambitions to be the most distinctive player in Scotch whisky and are proud to celebrate our triple wood maturation, the key to our exceptional taste, with a new global brand refresh.”

Keywords: tripple wood, grant's




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