Rob Allanson becomes Grant's ambassador

21 March, 2014

William Grant & Sons has appointed whisky expert Rob Allanson as its new global ambassador for Grant’s, effective April 1 2014.

His appointment follows the promotion of Ludo Ducrocq to head the company's 80-stong team of brand ambassadors worldwide.

Allanson joins Grant’s after an eight-year tenure as editor of Whisky Magazine.

Allanson said: “I’ve been a whisky commentator for years, but having the opportunity to take centre stage at the heart of such a famous production house is really exciting. This is no solo gig. I’m joining a great team; from cooper, to still man, to master blender and I look forward to working alongside them, tasting some great whisky and playing my part in the incredible and continuing Grant’s success story.”

Grant’s global brand director, Shane Hoyne said: “Grant’s story has been over 100 years in the making and Rob will be a key member of the team as we together aim to win over a new generation of whisky drinkers around the world. We’re very excited to have him on board.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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