The Millionaires' Club 2015 launches online

10 July, 2015

The Millionaires' Club, Drinks International's report on the largest selling spirits brands, is now available to download.

Recognised as the most complete list of million-case spirits and liqueurs brands in the industry, The Millionaires Club 2015 revealed soju brand Jinro to be the largest brand by volume in 2014, ahead of Emperador brandy - the largest selling brandy - and Officer's Choice whisky - the largest whisky in the world. 

There is a new leader in the rum category, with Diageo's McDowell's taking over from Bacardi, while Smirnoff maintained its vodka dominance. 

Overall the number of brands selling over a million 9-litre cases is fewer than last year, with many brands in decline in 2014, compared with 2013.

Hamish Smith, editor of The Millionaires Club 2015, said: "The year of 2014 was not a great vintage for the spirits industry – nor the world at large. Spirits sales tend to track to the economic climate; global brands are a unit-by-unit gauge of market health. And so it was not altogether a surprise that The Millionaires’ Club cuts an eroded figure this year, its number chiselled to 169 by the icy winds of economics, politics and war. 

"It is a profound predicament in which fewer than a third of the top spirits brands in the world report sales growth." 





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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