Ginebra San Miguel is world's biggest gin brand

16 June, 2017

Drinks International has announced Ginebra San Miguel as the world’s top-selling gin brand according to its Millionaires’ Club 2017.

The gin brand, owned by San Miguel, sold 21.4m 9-litre cases in 2016, which is an increase of 8% from 2015 – making it five times larger than Gordon’s gin of Diageo in second place.

The fastest growing gin brand is Tanqueray, also owned by Diageo, which saw a sales increase of 25% in 2016 leaving it fourth overall.

There are only six members of the Millionaires’ Club from the gin category in 2017, but the overall sales of gin continues to boom alongside consumers’ thirst for craft gins.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook