Smirnoff is largest selling vodka

28 May, 2014

Smirnoff retains its title as the largest selling vodka in the world in 2013, according to Drinks International’s Millionaires’ Club 2014.
  

Diageo’s 26.1 million case-brand reported 1% growth in volume sales last year, as 14.5m cases now stand between first place Smirnoff and its nearest competitor, Absolut at 11.4m.
 
In a category where only half the million-case selling brands experienced any growth last year- 22 million-case brands reported decline- Pernod Ricard’s Absolut finishes in second with 2% growth, while Khlibniy Dar clings to third, despite reporting a double-digit loss for the third consecutive year.
 
Alcohol Siberia Group’s Pyat Ozer and Global Spirits’ Khortytsa round off the top five with 6.4 million cases each, despite 9% and 18% declines respectively.  





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Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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