The summer festival season is fast approaching in the northern hemishpere and Zoe Brown, head of account management at BD Network gives her insights on what brands are doing to promote different drinks.

Diageo chief executive Ivan Menezes says the company is ‘restless as hell’ following the release of its annual market report for the year ending 30 June 2017, despite profits growing up to 25%.

Diageo is hoping to “re-imagine” Smirnoff as a true challenger rather than a tired leader by appealing to Millennials. 

Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.

Diageo has agreed the full global ownership and control of tequila Don Julio with Casa Cuervo in exchange for Bushmills. 

Johnnie Walker and Smirnoff have once again earned a place on the Interbrand ranking of the top 100 most valuable global brands. 

Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland. 

Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.

Smirnoff retains its title as the largest selling vodka in the world in 2013, according to Drinks International’s Millionaires’ Club 2014.
  

Smirnoff was the world’s best selling vodka in 2012, with more than double the annual volume sales of its nearest competitor, Absolut, according to Drinks International’s Millionaires’ Club 2013.

Cinnamon Smirnoff Gold

19 August, 2013

Diageo has introduced Smirnoff Gold – a blend of Smirnoff No.21 premium vodka with natural cinnamon flavouring, garnished with edible 23 carat gold leaf.

Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.

Hite-Jinro’s soju brand, Jinro, remains the world's best selling spirit after growing sales 6% to 65.3m 9-litre cases last year, according to DI's soon-to-be-published The Millionaires’ Club 2013.

Diageo has unveiled a Smirnoff variant, Espresso Smirnoff.

Diageo North America has launched three new Sorbet-inspired Smirnoff flavours, aimed at women looking for ‘lighter’ spirits.

Diageo to expand its archive

01 February, 2013

Diageo has announced plans to invest £1.5 million in expanding the its global brand archive.

on 11 October, 2012

I’ve seen the beginning and the end of a lot of eras. That says it all about ‘King Cocktail’, Dale DeGroff. The great man is in London to co-host ‘The World’s 50 Best Bars’ event which was held in London last night (Oct 10) near Trafalgar Square...

Diageo has announced a £7 million media campaign in the UK for Smirnoff its leading vodka brand.

Diageo has teamed up with artist David LaChapelle for its new marketing campaign Smirnoff Midnight Circus, a global tour to celebrate 'nightlife experiences' in more than 25 cities.

Smirnoff releases Kiss cover

06 December, 2011

Diageo has released a cover of the Kiss classic Crazy, Crazy Nights as featured in two 30 second Smirnoff ads. 

Smirnoff launches new flavours

14 November, 2011

US: Diageo has launched two new Smirnoff flavours. Whipped Cream and Fluffed Marshmallow are to be fronted by model and socialite Amber Rose. 

Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.

Smirnoff goes for Gold

26 September, 2011

Diageo has launched a cinnamon spiced vodka in travel retail.

Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.

US: Diageo has launched two new flavours for its Smirnoff vodka brand – mango and peach.

Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.

Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to The Power 100, 2010, the annual survey of the world’s leading drinks brands published by brand valuation and strategy consultancy Intangible Business.

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Dominic Roskrow

Whisky goes off-piste

If you want proof that alpine whisky is set for its place in the sun, then you need look no further than the 2018 alpine whisky competition held in February.

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