Diageo rolls out new Smirnoff flavours

09 July, 2010

US: Diageo has launched two new flavours for its Smirnoff vodka brand – mango and peach.

David Tapscott, brand director, Smirnoff vodka, said: “Flavored vodkas are a huge hit with consumers.

“Smirnoff Mango and Peach offer the quality flavoured vodka consumers are seeking, at the affordable price they deserve.”

Suggested serves include mango with citrus soda or lemonade and peach with orange juice or iced tea.

The products will rolll out nationwide in 50mL, 375mL, 750mL, 1L and 1.75L sizes. The suggested retail price for is $16.99 for 750mL.


Diageo has also redesigned its Smirnoff bottles.





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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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