Diageo rolls out new Smirnoff flavours

09 July, 2010

US: Diageo has launched two new flavours for its Smirnoff vodka brand – mango and peach.

David Tapscott, brand director, Smirnoff vodka, said: “Flavored vodkas are a huge hit with consumers.

“Smirnoff Mango and Peach offer the quality flavoured vodka consumers are seeking, at the affordable price they deserve.”

Suggested serves include mango with citrus soda or lemonade and peach with orange juice or iced tea.

The products will rolll out nationwide in 50mL, 375mL, 750mL, 1L and 1.75L sizes. The suggested retail price for is $16.99 for 750mL.


Diageo has also redesigned its Smirnoff bottles.





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Hamish Smith

Clooney tunes

Have you heard the one about George Clooney’s four-year-old tequila brand selling to Diageo to the tune of $1bn?

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