Havana Club has unveiled The Havana Club Professional Edition range which has been specifically developed to target bartenders.

Havana Club has unveiled a new label for its Havana Club Añejo Especial rum that reflects the vibrancy of Cuba and aims to communicate the "quality and authentic" production process of the rum.

Havana Club owners Cuba Ron and Pernod Ricard are lobbying for the creation of a geographical denomination for Cuban rum.

Havana Club grew by 15% in 2010, following strong performances in Cuba, Germany, France and the UK.

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