Havana Club injects Cuban culture into redesigned label

21 June, 2018

Havana Club has unveiled a new label for its Havana Club Añejo Especial rum that reflects the vibrancy of Cuba and aims to communicate the "quality and authentic" production process of the rum.

The new Havana Club Especial label is available in several markets, including UK, France, Germany, Switzerland and Belgium.

Nick Blacknell, marketing director at Havana Club International said: “At Havana Club, we are proud of our Cuban culture, authentic rum production methods and revolutionary spirit – all of which are now reflected in the new Havana Club Especial label”.

The new look is said to reflect Cuban street culture through blue and red edges, while the inclusion of tree rings, two oak barrels and a sand timer denote the ‘doblemente añejado’ – or double-aged – maturation method.

The bottle’s shape, the signature of Havana Club’s Maestro del Ron Cubano and the ‘El ron de Cuba’ tagline remain in place and are consistent with Havana Club 3 Años and Havana Club Añejo 7 Años.

Havana Club Añejo Especial is a blend of young and old Cuban rum bases, which have been aged again in white oak barrels.





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David Williams

Pride and protection

Protectionism. It's a word that has been beyond the pale in the mainstream discussion of politics and economics of the past 30 years.

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