While amaretto may have a long and somewhat idyllic history, it has done little to capture consumers’ imaginations in recent times. But cocktail culture could be key to changing all that, finds Angel Brown

Brands Report: Irish Whiskey

08 January, 2018

The growing Irish Whiskey category gets its first page to itself this year. Hamish Smith explains why

With convenience at its heart, the pre–mixed drink is always going to involve an element of compromise – the category will probably never be one for the purist. But that doesn’t mean it should be spared our scrutiny. 

Absinthe

09 July, 2012

With all the bans on absinthe now lifted, the traditional French and Swiss producers are now free to re-invent the category for the 21st century. Hamish Smith investigates

Maxxium Travel Retail (MTR) is raising the profile of Courvoisier and aiming to demystify the cognac category with its multi-sensory experience, ‘Le Nez de Courvoisier’ in the World Duty Free store at London Heathrow Terminal 5. 

UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.

Beam Global has appointed Debora Boyda to the role of general manager of the Mixables Category Business Team (CBT). 

Accolade Wines has launched a low alcohol wine under the Stowells brand. Stowells Light is 5.5% abv and a 125ml glass contains one unit of alcohol and 56 calories.

The Restaurant and Bar Design Awards recognised "excellence" in design and architecture in the global hospitality industry yesterday, at a ceremony in Canary Wharf, London.

Drinks International has announced the category winners of the 18th annual Cocktail Challenge.

Brazilians are increasingly turning to wine as their beverage of choice, according to consumer research published by Wine Intelligence.

Diageo has announced changes to its global marketing department following a review of its structure.

Comment

Dominic Roskrow

Urban distilling could be the future

Over the past 12 months I have had the pleasure of spending a considerable amount of time in three of my favourite cities – Glasgow, Dublin, and Louisville.

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