Anheuser-Busch InBev will export African beer brands with ‘huge potential’ to its global market.

The Stella Artois brand has unveiled its trade plans for promoting its sponsorship of the Wimbledon tennis, including limited edition packaging.

Cider

12 September, 2012

Cider – and its many variants – continues to capture the imaginations of consumers. But does it have worldwide appeal? Hamish Smith gets to the core of the issue

Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.

Stella Artois is gearing up for its World Draught Masters final in Buenos Aires, having anointed a champion from its UK heat.

AB InBev launches Stella cider

02 February, 2011

UK: AB InBev has launched a cider under the Stella Artois name. Stella Artois Cidre will be available from easter 2011 in 568ml bottles and 440ml cans and the company suggests serving the product over ice.

Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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