Anheuser-Busch InBev will export African beer brands with ‘huge potential’ to its global market.
The Stella Artois brand has unveiled its trade plans for promoting its sponsorship of the Wimbledon tennis, including limited edition packaging.
Cider – and its many variants – continues to capture the imaginations of consumers. But does it have worldwide appeal? Hamish Smith gets to the core of the issue
Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.
Stella Artois is gearing up for its World Draught Masters final in Buenos Aires, having anointed a champion from its UK heat.
UK: AB InBev has launched a cider under the Stella Artois name. Stella Artois Cidre will be available from easter 2011 in 568ml bottles and 440ml cans and the company suggests serving the product over ice.