AB InBev records +3.7% revenue in first quarter

08 May, 2017

Revenue of AB InBEV has grown by 3.7% with global revenue per hl increasing by 4.5% in the first quarter of 2017 according to it’s latest financial report.

The total volume of beer sold has declined by 0.5% globally, however the brewing giants made up for this loss with significant growth in China, Brazil and Mexico.

The report stated: “Our global brands continued to show solid growth, with the combined portfolio growing revenue by over 12%.

“Budweiser continued to perform well, supported by a powerful Chinese New Year campaign, as well as Super Bowl activations introduced for the first time in international markets such as the UK and Brazil.”

The combined revenues of all beer sold grew by 12.1% in the first quarter with the US and Mexico acting as the worst performing countries in terms of increased percentage of revenue.

Corona saw the largest growth for the start of 2017 with revenues increasing by nearly 50% outside of Mexico, driven primarily by China, the UK and Colombia.

AB InBev, the world’s largest brewing company, merged with SABMiller in October 2016 in a $100bn deal - the third largest acquisition in history and has also announced the introduction of Budweiser in South Africa.

The report continued: “We will continue fueling the growth of our global brands by leveraging their respective commercial platforms with consistent communication and execution around the world, while expanding to new markets such as Australia, Peru, Colombia and South Africa.”

AB InBev has also targeted China, the country with the largest emerging middle class market and home to the fastest financially-growing cities in the world.

The report added: “Our business in China had a great start to the year, posting revenue growth over 11%. This was driven by a 5% increase in volumes and a 6% increase in revenue per hl through a combination of revenue management initiatives, innovation and brand mix benefitting from superior growth in the premium and super premium brands.”





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