At the net, it is serving up a new limited edition packaging for both bottles and cans, including a premium white and red design wrap for its limited edition 660ml bottle
Additional activity includes in-store limited edition chalices ‘gift with purchase’ and ‘Wimbledon experiences’ at bars in the UK.
The activity will support on and off trade customers in increasing footfall in the build up to, and throughout the Championships.
The partnership is said to be supported by a 360 integrated marketing campaign that brings to life the shared humble beginnings of the iconic sporting event and leading beer brand.
Head of Trade Marketing at Stella Artois, Jess Markowski said:
“We are thrilled to mark our return as The Official Beer of The Championships, Wimbledon with a full range of on and off trade activity throughout the UK.
“This partnership gives us a unique opportunity to further enhance our distinct premium credentials. From our bold limited edition packaging and off-trade activations, to the variety of Wimbledon experiences we’re making available at bars around the country, we want to make Stella Artois the obvious choice for anyone enjoying this tournament, either when hosting a viewing party at home or watching a match together with friends in a bar.”