Beluga signs on with Cellar Trends

13 October, 2015

Beluga Vodka is working with family-run distributor Cellar Trends in a bid to build the brand within the UK. 

Cellar Trends has taken over all the UK sales, distribution and marketing of the Synergy Group brand from Mangrove.

Terry Barker, director of sales and marketing, said: “Cellar Trends is proud to be appointed for this exciting and iconic range of super-premium vodkas. As one of the leaders within this category, we believe that Beluga Vodka has a great future with us within the UK market.

“2015 has been a busy year for us, with many new additions to our portfolio. This is a strategic move into the vodka category for Cellar Trends that will put us in good stead for our continued growth plans. We look forward to helping the brand achieve its potential in the UK.”





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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