Bacardi GTR to launch Aultmore single malt

27 October, 2014

Bacardi Global Travel Retail will continue its single malt scotch drive with the release of Aultmore next month.

The latest single malt release from Bacardi comes in 12YO and 21YO forms and will launch to World Duty Free Group in November with exclusivity for a year.

Aultmore, which takes its name from the Gaelic for ‘Big Burn’, is an unpeated Speyside malt from the Aultmore distillery in the eponymous village near Keith. It was first produced in 1897.

The release follows a similar agreement with World Duty Free Group for the launch of Glen Deveron Royal Burgh Collection last year.

Mike Birch, managing director, Bacardi Global Travel Retail said: “Since the spring, we’ve been busy launching our range of rare and exclusive single malts as our strategic commitment to bringing innovation, exclusivity and growth to the malts category in travel retail.”  

Aultmore will feature at WDFG’s European stores, including Scottish cities, such as Glasgow, where the whisky will debut on November 8, Edinburgh and Aberdeen.

Nigel Sandals, category buying manager for liquor at World Duty Free Group, said: “We have an extensive programme of support and in store activation in place, including featuring Aultmore as Malt of the Month on our World of Whiskies website and sharing details about this exclusive whisky with our extensive database of loyal customers who are passionate about whisky."

According to Bacardi, the “smooth, clean and fruity taste” of Aultmore can be traced back to the area's foggy micro-climate (known as Foggie Moss) and natural springs of its water soure. The water wends through boggy terrain where bracken, gorse and heather is said to act as a filter.

Richard Cuthbert, Bacardi Global Travel Retail marketing manager, whisky, added: “Aultmore perfectly fits the profile of the class of malt that discerning enthusiasts go out of their way to track down.  It brings tremendous newness to travel retail and plays to the findings of our insight programme which highlights that aged, adventurous and non-mainstream malts are highly prized by discerning malt shoppers.”

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