Stoli Hot and Sticki enter Brazilian TR

04 February, 2013

SPI has announced that its Stolichnaya flavoured variants, Stoli Hot and Stoli Sticki have been listed by Dufry Do Brazil, the largest travel retail distributor in Latin America.

SPI says Hot and Sticki were created for the 50th anniversary of Stolichnaya flavours and are based on Stoli’s first Pepper and Honey & Herb flavours introduced in 1962.

Stoli Hot is described as having the fiery sensation of jalapeño peppers; spicy on the palate, yet with a delicate smoky quality, making it ideal for Bloody Marys or drinks with a kick.

Stoli Sticki is said to be inspired by the candied taste of honey and incorporates floral notes to complement its sweetness: an appropriate vodka for a Sticki Moscow Mule.

Following the availability in travel retail of Stoli Premium vodka, Stoli Chocolat Razberi and elit by Stolichnaya; Stoli Hot and Stoli Sticki will launch in Rio De Janeiro and San Paulo airports with an introductory offer of two 1L bottles for US$35 instead of $40. There will be tasting bars for sampling.


Dominic Roskrow

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