It’s a more competitive field than many, even if the winner remains the same as it has for the past eight years.

The glow up that the tequila category has undergone in recent years must be the envy of the wider spirit world.

Diageo’s Don Julio has topped the bestselling tequila list for the sixth year in a row. The brand accounted for 15% of our bars’ first-choice tequilas and 18% of the top-three pours in the world’s best venues.

Don Julio has retained its crown as the bestselling tequila brand in the world’s best bars.

There are trends pushing the popularity of 100% agave tequilas in Europe – but at what cost to the supply of agave? And does an agave-rich tequila guarantee quality or are consumers overpaying for marketing?

Diageo has pledged to make capital investment to expand local production facilities across distilling, bottling and water treatment as well as increasing its agave farming capacity in Mexico, following the completion of its acquisition of Tequila Don Julio last week.

Here we look at the brands used by the World's 50 Best Bars in cocktails.

That a brand as small as Ocho can be the top selling tequila in any bar, let alone 11 of our 100 surveyed bars, is quite something.

Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.

Diageo has terminated discussions with JB y Compania SA de CV and Lanceros SA de CV over the sale of Jose Cuervo tequila.