William Grant & Sons has announced the launch of an on-trade campaign to raise awareness of the way to serve Hendrick’s & Tonic - garnished with cucumber. 

Cocktail bar, Mr Fogg’s in London’s Mayfair said to be the home of the eccentric British adventurer, Phileas J. Fogg is the site of Hendrick’s gin brand’s Botanical Garden.

Brands Report 2015: Gin

06 January, 2015

Charles Tanqueray would be proud – Diageo has done a fine job with his gin.

The global Gin sector is low price, low growth and extremely uninteresting, according to a top City of London analyst.

First Drinks, William Grant & Sons UK distributor, has announced a major investment to strengthen its presence in the UK on-trade.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook