William Grant & Sons has announced the launch of an on-trade campaign to raise awareness of the way to serve Hendrick’s & Tonic - garnished with cucumber. 

Cocktail bar, Mr Fogg’s in London’s Mayfair said to be the home of the eccentric British adventurer, Phileas J. Fogg is the site of Hendrick’s gin brand’s Botanical Garden.

Brands Report 2015: Gin

06 January, 2015

Charles Tanqueray would be proud – Diageo has done a fine job with his gin.

The global Gin sector is low price, low growth and extremely uninteresting, according to a top City of London analyst.

First Drinks, William Grant & Sons UK distributor, has announced a major investment to strengthen its presence in the UK on-trade.

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Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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