Christensen maps the way ahead for Accolade
26 September, 2012
Troy Christensen, Accolade Wines' American CEO, is not a man encumbered with traditional values. Wine may traditionally come in 75cl bottles with a cork closure but what interests him is the move to pouches, bag-in-box and ready-to-serves (RTS).
Accolade’s Schaafsma has 90 days
26 September, 2012
After 14 years with McGuigan Wines, Paul Schaafsma, Accolade Wines’ general manager for the UK, Ireland, Africa, Middle East and South America, is acquainting himself with the company and the clock is ticking on the 90 days he has to come up with a strategic plan.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
