Cockspur Fine Rum

27 August, 2008
Page 14 
Brand owner Hanschell Inniss

Produced in Barbados

Sizes 70cl, 75cl, 1litre

Price £12.99, F15, US$15.95

Markets worldwide


Cockspur Fine Rum has been given a face-lift with a new label design, timed to coincide with the launch of a generic campaign by the West Indies Rum and Spirits Producers Association promoting the Authentic Caribbean Rum marque. It also coincides with the start of the English cricket season, which sees both South Africa and New Zealand play England in a series of test matches from May to August.

Known in its home of Barbados as "the cricketer's rum", Cockspur is to become the "official spirit" at all UK test match grounds from this summer in a three-year sponsorship deal worth over £3 million.

"Cricket is international, and with South Africa, New Zealand and Australia visiting over the next three years, Cockspur will also be visible in these markets via the sponsorship," says David Smith, Cockspur Rum global brand director. "At the same time, Cockspur is investing in other markets such as Italy and Spain to complement existing business in the US, Canada, Bermuda and Barbados."

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