Sud de France Festival goes global

06 August, 2009

Sud de France plans to roll out its Sud de France Festival across the world.

Sud de France is an umbrella brand created by the southern French region of Languedoc-Roussillon to promote the area’s food and wine exports. 

The Sud de France Festival will take place in six countries - the UK, Italy, Mexico, Brazil, the United States and China - presenting Sud de France wine and food products in eight cities.

This ten-day trade and consumer event promoting Languedoc-Roussillon’s wines and foods will be held in the following locations:

 London (September 4-13)

Mexico City (October 9-25)

Rio de Janeiro, Sao Paolo and Belo Horizonte (October 1-12)

New York (October 2-12)

Shanghai (October 12-25)

Milan (October 26 – November 1)





Comment

Nick Strangeway

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Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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