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  2. Eleanor Yates

Eleanor Yates

Eleanor.yates@drinksint.com

  • Madrí Excepcional hits £1bn in annual sales as brand turns five

    December 8, 2025

    Launched by Molson Coors Beverage Company in partnership with La Sagra brewery in October 2020, the European-style lager has seen on-trade annual sales surpass £880 million, representing 5.4% year-on-year growth in 2025. “Creating a beer that captured the vibrancy of Madrid and sharing it with drinkers worldwide was always my dream. As a first-generation craft brewer from Spain, it felt like an ambitious…

  • James Gin scales global presence

    December 8, 2025

    Russell & Stellar will lead market prioritisation, export strategy and distributor matchmaking. The focus will be on countries where James Gin already sees strong brand relevance and where category dynamics support sustainable growth. “What sets James Gin apart is not just the story, it’s the substance. The flavours are bold. The voice is clear. And the global following is massive – and…

  • AB InBev acquires majority stake in BeatBox for $490m

    December 8, 2025

    The transaction adds BeatBox to AB’s growing ‘Beyond Beer’ portfolio, which includes Cutwater Spirits, NÜTRL Vodka Seltzer and Phorm Energy. “I have spent the past year getting to know Justin and the team at BeatBox, and I’m confident that their entrepreneurial spirit, their commitment to consistent innovation, and their ability to connect with their consumers will be a strong complement to our existing…

  • 50 Best Bars launches European ranking

    December 4, 2025

    The latest ranking will join The World’s 50 Best Bars, North America’s 50 Best Bars and Asia’s 50 Best Bars. “Following the growing success of our regional lists in Asia and North America, we’re confident this new addition will become a vital part of the regional bar landscape, shining a light on both established and, excitingly, emerging destinations across the continent,” said Emma…

  • The Drinks Trust named charity partner for 2026 Drinks Trade Regatta

    December 2, 2025

    The Drinks Trade Regatta sees brewing, wines and spirits companies compete with on-trade retailers, restaurants and suppliers for the team building and hospitality event.  “We’re proud to partner with The Drinks Trade Regatta for 2026. This incredible support enables us to raise valuable funds to transform lives and sustain our vital mission, helping drinks industry colleagues overcome challenges and build brighter futures,” said…

  • WSET appoints new chair of the Board of Trustees

    November 27, 2025

    Roberts has been chief executive of Ridgeview, the English sparkling wine producer based in the South Downs National Park, for the last 11 years, and has also held roles across the wine industry, including with WineGB and the WSTA.  “It’s an honour to be taking on the role of chair of trustees at WSET, an organisation that continues to set the global standard…

  • Varma Spirits & Wines expands into Italy

    November 25, 2025

    OnestiGroup is a second-generation Italian family business and will distribute the Canary Islands-based gin in the on-trade and e-commerce in the Italian market. “Italy is a key market for us, due to its relevance in the premium gin segment and the deep cultural and tourist connection it shares with the Canary Islands. In OnestiGroup, we have found a partner that understands the quality and…

  • Eden Mill Distillery acquired from administration

    November 24, 2025

    Kenny Craig and Kevin Mapstone of Begbies Traynor were appointed joint administrators of St Andrews Brewers Limited on 18 November 2025, following a period of activity to restructure the business, which had “significant debt resulting from the challenges of the global whisky sector”.  After an accelerated marketing campaign, and efforts to secure a buyer for the business and its assets, Ruby Capital has…

  • The Gin Guild appoints new board directors

    November 24, 2025

    Best and Parsons join existing board members Dr Anne Brock, Kathy Caton MBE, Christopher Hayman (chairman), Jim Long, Charles Maxwell, and Martin Riley.  “Being part of the Guild has been a unique and rewarding experience. I’m looking forward to supporting the Guild’s work in championing the category, driving meaningful collaboration, and helping to create even more pathways for learning and growth in the…

  • Slingsby Gin founder backs Hacien Tequila

    November 24, 2025

    Carthy, who retains joint ownership of Slingsby Gin, has joined Hacien tequila as a shareholder and will take an official position on the advisory board. “I’ve spent the last 44 years involved in the UK spirits market, and I see all the same signs in the premium tequila sector now that we saw at the beginning of the gin revolution. The modern drinker…

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