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  2. Eleanor Yates

Eleanor Yates

Eleanor.yates@drinksint.com

  • Brand Ambassador Academy launches

    February 5, 2026

    Built for bartenders, brand ambassadors, sales teams, trade marketers and future brand directors, the BAA delivers a structured pathway created to remove the barriers between hospitality and corporate drinks careers.  The BAA is delivered online via a learning management system developed in partnership with Expert LMS, combining self-paced learning with tutor-led sessions, interactive modules, and structured assessment.  BAA’s initial development programme series…

  • Ag Barr acquires Fentimans for £38m

    February 4, 2026

    The deal was completed on 2 February 2026, and was announced alongside the acquisition of Frobishers Juices for £13m. An Ag Barr Spokesperson said: “We are delighted to confirm the acquisitions of Frobishers and Fentimans and are very excited to welcome both brands into our portfolio. These acquisitions are part of our strategy to strengthen our presence in high-growth beverage categories, and we…

  • Goslings Rum joins Paragon Brands in the UK

    February 4, 2026

    From this month, Paragon Brands will assume full responsibility for the Goslings portfolio in the UK.  “We aim to create the conditions for the brand to grow and reach its full potential in the UK. It’s a natural fit alongside our existing portfolio and allows us to build on the rum expertise we have developed with our existing partner Pussers,” said Chris Jones,…

  • Brother’s Bond Bourbon partners with Maverick Drinks for UK launch

    February 4, 2026

    The launch brings the four-grain bourbon portfolio to a wider UK audience as part of the brand’s broader international growth strategy across Europe, the UAE and Asia. Founded by actors Ian Somerhalder and Paul Wesley, Brother’s Bond Bourbon was developed through a shared passion for American whiskey first formed while working together on set in the US.  “From the outset, Brother’s Bond…

  • London Cocktail Week announces date change

    February 2, 2026

    The festival has previously taken place annually in October, which is now cited as the second-busiest month for bars (after December) according to LCW, with the move seeing the festival take place in March. “When London Cocktail Week launched in 2010, October was the ideal fit – a quieter time for London bars and well aligned with the UK events calendar. Sixteen years…

  • Dram to relocate from Soho to East London

    February 2, 2026

    The bar opened on Denmark Street in November 2023, with founders Simo Simpson, Chris Tanner and Jack Wallis choosing to move east to pursue a more sustainable future for the business.  “We’re excited for our move east and for everything the future holds on Kingsland Road. The past two and a half years on Denmark Street have been incredible, and we’re so grateful…

  • Brands Report 2026: Liqueurs

    January 28, 2026

    As the defining bitter in the Negroni – this year’s leading drink in the Drinks International Cocktail Report – it’s hardly surprising that Campari Group’s flagship ranked as the bestselling liqueur in roughly 30% of surveyed bars. With the Negroni the on-trend cocktail globally, so too is Campari and its dominance shows no sign of slowing. Moving up the ranking this year is…

  • Brewdog to shut down distilling business

    January 27, 2026

    The company will halt production of its spirits brands over the coming months, which includes Duo Rum, Ron Bodega rum, Casa Rayos Tequila, Abstrakt Vodka, and Lonewolf Gin. The brewer built its distillery in Ellon, Aberdeenshire, in 2015 and founded the spirits arm a year later, with the future of the distillery to be reviewed at a later date, the BBC reported. …

  • Cawston Press acquires Loah beer

    January 26, 2026

    Loah founder Hugo Tapp will continue to lead the brand, retaining operational responsibility for brewing, innovation, and brand development. Loah beers are naturally brewed to under 0.5% abv, with the range including Peach Pale Ale, Blood Orange IPA and Lime Lager. Steve Kearns, managing director of Cawston Press, said: “This move is a true reflection on consumer drinking habits today. The lines…

  • The Gulf Bar Show returns for 2026

    January 26, 2026

    Running daily from 12-9pm, the 2026 theme ‘The Bar Craft’ will highlight the skill, creativity, and precision that goes into making drinks, building bars, and shaping the culture around them. After a successful debut in 2025, the event is expanding this year, doubling its exhibition space to 8,000 sqm, welcoming more than 175 exhibitors, and expecting over 3,000 visitors from MENA, Eastern Europe,…

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