Pick of the Launches

19 June, 2018

DARK HORSE ROSÉ

___________

Brand owner E&J Gallo

RRP €9.60, £8.50, $11.90

Markets US and UK

Contact SM-UKSalesandMarketingAdmin@ejgallo.com

Dark Hose Rosé (18% abv), described as a premium rosé created by winemaker Beth Liston, is launching in the UK after success in the US.

This wine consists of a blend of Grenache, Barbera, Pinot Grigio, Tempranillo and Zinfandel. With no oak contact in the process, the company said Liston was able to capture a “fruit-forward flavour that is complex, rich and layered”.

E&J Gallo says: “Pale pink in colour, this rosé is exploding with flavours of fresh red fruit, with a subtle minerality and a floral character, deliciously dry and fresh.

“Liston decided to take summer by the grapes and create a fruit-forward, Provence-style rosé that pairs with sunshine and backyard budgets.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook