Kopparberg launch Raspberry Light

28 March, 2017

Kopparberg Raspberry Light

Swedish cider producer Kopparberg has announced the launch of Raspberry Light in the UK.

Kopparberg Raspberry Light will be the latest edition of the Kopparberg Light range which will have 85 calories per can and 4% abv.

The 250ml canned beverage will be available in Tesco supermarkets from late March, ASDA from late May and other UK stores throughout the summer with a RRSP of £1.80 per can.

Rob Salvesen, Senior Marketing Manager at Kopparberg said: “On occasion, we’ve found that our fans are looking for a lower calorie alternative that can still be enjoyed with friends.

“This trend has informed the development of our Light range, a convenient lower-calorie option that still packs in the same great-tasting fruit flavours that consumers know and love.” 





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Joe Bates

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It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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