SABMiller signs agreement with Kopparberg

18 June, 2013

SABMiller plc and Kopparberg Brewery AB have announced that they have entered into a cooperation agreement for the long term licensing of Kopparberg cider products in selected markets.

All Kopparberg cider products, including Pear and Naked Apple, will be available for distribution, and the cooperation will take place in various markets where Kopparberg does not have an existing interest.

The first SABMiller operation to sign an exclusive local distribution agreement is Australia, and others will follow in the coming months, says the statement.





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Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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