Pick of the Launches

16 January, 2017

ROYAL SALUTE

_________

Brand owner Pernod Ricard

RRP $149, €140

Markets Global

Contact Emily Tanner, etanner@lexisagency.com

Pernod Ricard has unveiled the first in a new range of limited-edition Royal Salute gift packs.

Launched to coincide with Chinese New Year, the pack contains a bottle and miniature of Royal Salute 21 Year Old.

It was created under the guidance of British designer Tom Lane. Lane took inspiration from the Field of the Cloth of Gold – a meeting held in 1520 between the kings of England and France, remembered for its ornate temporary palaces made of golden cloth.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

Instagram

Facebook