Pick of the Launches

16 January, 2017

SEA WOLF

_____

Brand owner Boilermaker Drinks

RRP £29.99

Markets UK

Contact jessica.mackenzie@bigpartnership.co.uk,

+44 (0)131 557 5252

Scottish drinks innovation company Boilermaker Drinks has announced the launch of the ‘first’ white rum to be distilled on Scottish soil. Sea Wolf (41% abv) has been created by Mike Aikman and Jason Scott, the duo behind Edinburgh bar Bramble, and Gavin Ferguson who co-founded Scottish independent wine merchants Vino Wines.

The white rum is the first spirit to be produced in the Boilermaker Drinks distillery and will have a limited first run, with only 300 bottles being made. It takes its name from the Native American term for killer whales, a nod to Britain’s naval links with rum importation and the pods of sea wolves that are found dotted around the Scottish coastline.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook