MOST INTERESTING NEW ON-TRADE INITIATIVE
THE HOUSE OF PERONI
Peroni’s initiative in the on-trade caught our eye. The House of Peroni was the only beer brand to feature and celebrate cocktails during London Cocktail Week
Its L’Amare Italia pop-up featured some of Italy’s best mixologists. The team delighted guests by creating bespoke infusions of Peroni Nastro Azzurro with Italian heritage spirits brands.
Peroni Nastro Azzurro master of mixology Simone Caporale’s line-up of fellow world-class talent included his one-time sidekick at Artesian, Rudi Carraro, as well as Davide Zanardo of Chiltern Firehouse, Luca Missaglia of Aqua Shard, Gabriele Manfredi of Oriole, Maurizio Palermo of 45 Park Lane and Simone Spagnoli of Mr Fogg’s.
Caporale said: “Using beer in cocktails is an opportunity to expand the main flavours of a drink. Peroni Nastro Azzurro’s characteristics work very well with the fragrant notes of Mediterranean citrus and herbal liqueurs. At The House of Peroni, I have been working with a wide range of flavours and ingredients, including vermouth, berries, citrus sorbet and macerations of fruit and flowers — people love the flavours.”
Giuseppe Gallo, an Italian spirits expert and creator of what is said to be Italy’s hippest new liqueur Italicus, added: “There’s a huge demand for Italian drinks in the city right now, from refreshing, low-alcohol spritzes to the comeback of traditional spirits such as Amaro and Rosolio.
“And the beer cocktail is being taken to a new level by Peroni Nastro Azzurro working with master mixologists to create sophisticated and intriguing infusions that can appeal to a different kind of drinker.”
