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Best Smaller-scale Visitor Centre
WINNER: THE LAKES DISTILLERY, CUMBRIA, UK
The judges liked this entry but comparing it to the likes of Bundaberg, Bacardi’s Bombay Sapphire, William Grant’s Tullamore Dew and Glenfiddich, with all their resources, was “like comparing apples to oranges”.
Claiming 100,000 visitors a year, this small operation in the UK’s Lake District was obviously pulling in the walkers, ramblers and other tourists to a greater degree than the big boys. The judges liked what appeared to be a more personal approach.
HIGHLY COMMENDED: THE GLENFIDDICH DISTILLERY, SPEYSIDE, SCOTLAND
The judges chose to commend the Glenfiddich operation because it really focused on educating and enthusing. With an entrance fee of between £10 and £95, it added value, enhanced the experience and was not just about pushing people through the shop.
