Illustrated by local artist Merjin Hos, the ceramic bottle features the famous Striding Man travelling from Scotland to Schiphol in a large wooden clog surrounded by iconic tulips, windmills and bicycles.
PRESENTATION BOX OF THE YEAR
Wine packaging doesn’t come more distinctive than the contemporary brown metal gift tin and minimalist bottle of Bruichladdich 2007 CC, our first finalist for this award, which both feature a lot of explanatory text on the liquid within, perfect for those whisky enthusiasts.
Secondly, the €44,000 Centenary Box from Gerard Bertrand, our last contender in this category, is inspired by traditional French royal furniture, and contains 18 key-locked wooden compartments, each one containing a rare Roussillon fortified wine.
MARKETING CONCEPT OF THE YEAR
The Jameson Be #BeOriginal360 experiential campaign at London Gatwick airport impressed the judges in its targeted focus and many elements. Focused on St Patrick’s Day, the activation invited young LDA travellers to take 360° photos of themselves in a special concourse photo booth in order to win a St Patrick’s Day trip to Dublin, which was filmed by lifestyle consumer website LADBible.
Johnnie Walker, our second finalist, staged a multi-location, gifting-driven activation at 33 hub airports worldwide. It used the brand’s latest Gentlemen’s Wager advert starring Jude Law, helping to drive volumes up 41%.
