Trending now

01 August, 2016

STREGA GLOBAL BRAND AMBASSADOR

Matteo Zed

There has been a big return for banana, coffee and cocoa liqueurs. Herbal liqueurs are also gaining an important market share. Brands such as Galliano, Chartreuse and Strega are now present in cocktails in the best bars in the world and, although they may seem very specific in taste, they have a great versatility and mixability with spirits. Bartenders’ interest is also growing around amaro, normally Italian, and French bitter liquers. In the east of Europe mastika liqueurs are the most in-vogue in mixology.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook