GREY GOOSE GLOBAL BRAND AMBASSADOR
Joe McCanta
I’ve seen everything from clarified Espresso Martinis to techniques such as fermentation and individual ingredient ageing. Luckily we live in a time when the high-end cocktail bartender is someone you can trust to lead you and the guest is open to being led. Due to the incredible creativity in high-end bars I believe guests consume vodka in more adventurous ways in that environment.
I’m also seeing a lot of incredible post-Prohibition vodka cocktails popping up – especially the delicious Gypsy Queen and Royal Toast. Apart from that Le Fizz has become a real classic – I’m going into bars and seeing it served with other vodkas than Grey Goose, which is the best compliment I can think of. The Espresso Martini is finally having its place in the sun as well – the late, great Dick Bradsell would be proud to see yet another of his fantastic creations become a classic. In more mainstream bars I see staples you know you can trust – Moscow Mule, Bloody Mary and Classic Vodka Martini.
