Diageo GTME announces opening of The Singleton Sensorium

28 April, 2016

Diageo Global Travel and Middle East (GTME) has announced the opening of the first The Singleton Sensorium in Travel Retail in Taiwan’s Taoyuan International Airport. 

Tasting bays have been installed, with brand ambassadors on hand to encourage passengers to experience the different types of whisky on offer in the Sensorium.

Peter Fairbrother, global marketing director of Diageo GTME, said: “The Singleton Sensorium in Taoyuan offers consumers an amazing shopping experience that will introduce them to some of the easiest to savour and best tasting malt whiskies in the world. We’ll have fantastic brand ambassadors on-hand to tell The Singleton story and to lead customers on a sensory journey from nose to palate and beyond.”

In addition, The Singleton Sensorium will have a branded wall and window displays. Three of The Singleton variants are travel retail exclusives: The Singleton Of Glendullan Classic, The Singleton Of Glendullan Double Matured, and The Singleton Of Glendullan Master’s Art.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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