Jay Z buys Armand de Brignac Champagne

06 November, 2014

US rap star Shawn ‘Jay Z’ Carter has bought the Armand de Brignac Champagne brand. 

New York-based Sovereign Brands sold the luxury champagne, often referred to as Ace of Spades, for an undisclosed amount to the music mogul.

The golden bottle featured in Jay Z’s 2006 music video and retails for $300 (£188).





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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