She will oversee all marketing strategy and initiatives for the champagne collection, including branding, public relations, events, and promotion.
The company says her appointment, along with the recent build out of a full regional team across the US, comes on the heels of double digit growth for the brand in 2015.
An Australian, Knight’s experience spans more than a decade in the luxury wine and spirits industry, working with champagne brands such as Veuve Clicquot, Krug, Ruinart and Taittinger. Most recently the US director for Hennessy cognac at LVMH.
AdB says Knight’s appointment emphasises its commitment to strengthening its presence in the luxury champagne market.
CEO Sebastien Besson said: “Bernadette’s extensive knowledge and background in the champagne industry will ensure the brand’s luxury heritage, craftsmanship and exceptional quality is effectively communicated, as she begins to lead our marketing efforts across the world.”
The appointments and new vision for Armand de Brignac are a result of the brand’s new ownership. Shawn ‘Jay Z’ Carter acquired the brand in November 2014.